The real life company, The Moon Publishing & Printing has come to Second Life. Founded in 2003, the publisher of fiction and nonfiction writing and art was attracted by what the Second Life platform might offer to real world businesses and recently decided to see for themselves what might be possible.
They describe the experience so far as “quite an adventure”, and plan eventually to sell eBooks for in-world viewing. In the meantime, they are selling a selling a promotional book containing excerpts from 25 books published by The Moon, and the September issue of “The Moon”, their monthly magazine. Both items can be read in world and bought either in world at their cart in the ElvenGlen Marketplace or through the Second Life Marketplace.
They have also begun an interesting machinema video series entitled “Bookworms”, available on YouTube. The series features Second Life residents Silver Moon Unicorn and White Lion Unicorn. The new series explores the use of Second Life as a story-telling medium, and appears to show some promise. We wish them well, and we hope to see more in the coming months.
Says Silver Moon Unicorn about the new venture, ” I’d heard of [Second Life] years ago and it sounded fascinating then, but I didn’t think I could get into it until recently. It’s a strange dream-like world full of endless fun and new people. I knew it wasn’t difficult nor is it expensive to run a business in world. Of course, I don’t have much of a budget for marketing and Second Life seems to be a rather cost effective way to reach out to more customers. “
For more information, check out http://www.moonpublishprint.com