by Samantha Lowell
In a development which has fandom abuzz, Sony Pictures has released four minutes of film from the most anticipated movie blockibuster of the summer, Marc Webb’s The Amazing Spider-Man.
Additionally, Sony Pictures has unveiled a new viral website the film, this time focusing on the corporate front of Oscorp Industries, the workplace of Peter Parker’s father and Dr. Curt Connors (aka, The Lizard).
Fans can also enjoy a taste of the film’s villain, with a recently released a profile and interview with British actor Rhys Ifans, who plays Doctor Curtis Conners, aka the Lizard.
Marvel Comics hopes to ride the wave of success started by The Avengers, shunting aside lingering criticism for its fascination with reviving the silver age versions of iconic Marvel heroes from the editors’ youth at the expense of contemporary versions. Marvel head of creative development, Joe Quesada, has a lot riding on this film, which may partially account for the most aggressive marketing campaign in years.