Sony Continues Marketing Blitz, Unveils Four Minutes of ‘The Amazing Spider-man’

by Samantha Lowell

In a development which has fandom abuzz, Sony Pictures has released four minutes of film from the most anticipated movie blockibuster of the summer, Marc Webb’s The Amazing Spider-Man.

The movie clip shows Andrew Garfield in action as the titular hero,displaying a riveting acrobatic style dramatically different form Tobey Maguire’s efortless aerobatics, yet still failthful to the comics. However, the most talked about part of the clip is the unmasking in front of the small child, a surpsingly faithful representation of Peter Parker’s fundamental humanity. In addition to the much ballyhooed change in the iconic character’s costume, the movie is said to do a partial reboot of Spider-Man’s iconic origin as well, adding to fan criticism and speculation.

Additionally, Sony Pictures has unveiled a new viral website the film, this time focusing on the corporate front of Oscorp Industries, the workplace of Peter Parker’s father and Dr. Curt Connors (aka, The Lizard).

Marvel Comics hopes to ride the wave of success started by The Avengers, shunting aside lingering criticism for its fascination with reviving the silver age versions of iconic Marvel heroes from the editors’ youth at the expense of contemporary versions. Marvel head of creative development, Joe Quesada, has a lot riding on this film, which may partially account for the most aggressive marketing campaign in years.

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