Anime Tourism and ‘Tenchi Muyo’ Reboot

Japanese volume 1 cover for 'No Need For Tenchi!'

Japanese volume 1 cover for ‘No Need For Tenchi!’

by Aly Runke, contributing writer

Throughout Japan, a new method of encouraging tourism has caught on: anime tourism. The goal of this advertising gimmick is to get anime fans to visit the setting that their favorite anime take place in. Okayama Prefecture located in southern Japan on the main island of Honshu has jumped onto this marketing ploy by introducing a new season of Tenchi Muyo, tentatively titled Ai: Tenchi Muyo.

Tenchi Muyo was one of the biggest hit anime of the 1990s, a harem anime that will return with the same producer for the new season. The new season will include 50 five-minute episodes in hopes of bringing in a rise in tourism to the area. They’re spending 16,840,000 yen on advertising this new series in hopes of its success.

Other areas of Japan have seen great success with anime tourism and Okayama Prefecture looks forward to reaping similar benefits. The show is also banking on their five-minute episodes having a similar success to those of recent global hit Hetalia, which also boasts five-minute episodes. Since Tenchi Muyo had such a big fan base in the ‘90s, the nostalgia factor should kick in, and it seems like a profitable idea. And even if you don’t plan on visiting Japan any time soon, come October 2014 if you’re a Tenchi Muyo fan you will have more to love, so really it’s a win-win.

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