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Sony Continues Marketing Blitz, Unveils Four Minutes of ‘The Amazing Spider-man’

 Comics, Marvel / DC  No Responses »
May 152012
 
Andrew Garfield in the new suit.
by Samantha Lowell
Andrew Garfield in the new suit.

Andrew Garfield in the new suit.

In a development which has fandom abuzz, Sony Pictures has released four minutes of film from the most anticipated movie blockibuster of the summer, Marc Webb’s The Amazing Spider-Man.

The movie clip shows Andrew Garfield in action as the titular hero,displaying a riveting acrobatic style dramatically different form Tobey Maguire’s efortless aerobatics, yet still failthful to the comics. However, the most talked about part of the clip is the unmasking in front of the small child, a surpsingly faithful representation of Peter Parker’s fundamental humanity. In addition to the much ballyhooed change in the iconic character’s costume, the movie is said to do a partial reboot of Spider-Man’s iconic origin as well, adding to fan criticism and speculation.


Additionally, Sony Pictures has unveiled a new viral website the film, this time focusing on the corporate front of Oscorp Industries, the workplace of Peter Parker’s father and Dr. Curt Connors (aka, The Lizard).

Fans can also enjoy a taste of the film’s villain, with a recently released a profile and interview with British actor Rhys Ifans, who plays Doctor Curtis Conners, aka the Lizard.

Marvel Comics hopes to ride the wave of success started by The Avengers, shunting aside lingering criticism for its fascination with reviving the silver age versions of iconic Marvel heroes from the editors’ youth at the expense of contemporary versions. Marvel head of creative development, Joe Quesada, has a lot riding on this film, which may partially account for the most aggressive marketing campaign in years.

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‘Amazing Spider-Man’ Japanese Trailer Teases With A Bit More Footage

 Comics, Fandom, Movies, Superhero  No Responses »
Apr 172012
 
The Amazing Spider-Man, in theaters July 3

The Amazing Spider-Man, in theaters July 3

If you’re like us, you’ve been pouring over early Amazing Spider-Man trailers to get a better sense of the origin story reboot director Marc Webb will be serving up when the film hits the theaters July 3. A new trailer for the Japanese market gives fans a few new images, and longer cuts of scenes we’ve already seen, so you can geek out a little more.

Peter Parker is played by Andrew Garfield of The Social Network.  “We all have secrets,” Parker says. “The ones we keep, and the ones that are kept from us.”  The webslinger will be dealing with both in this retelling of the familiar story, as he not only protects his secret identity from loved ones but also looks for answers to the riddle of what happened to his late parents, Mary and Richard Parker.

Most of the trailer is the same as the one for American audiences, but with a little extra footage spotlighting the origin of Rhys Ifans’ the Lizard, the villian of the film.  “Ready to play God?” asks the scientist, before injecting himself with a mysterious green potion that turns him into a homicidal reptile. “If you want the truth, Peter, come and get it.”

The film comes  just five years after the last successful “Spider-Man” trilogy by director Sam Raimi, in between two superhero heavyweight rivals, “The Avengers” (May 4) and “The Dark Knight Rises” (July 20).

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