On Saturday, the 17 September 2011, JOY Estate and JOY Solutions opened their doors on Avination®
Krypton Radio Newswire
The inarguable success of Linden Lab’s Second Life online virtual world has spawned many spinoff platforms, such as SpotOn3D, InWorldz, Avination, OpenSim and roughly a dozen others. While none have the sheer mass and complexity of the original, these other MMO’s have features that make them attractive. Few are robust enough to support the full gamut of possibilities offered by Second Life – but one that’s getting close is Avination. So close, in fact, that companies are starting to move into t his secondary virtual world with the anticipation of actually being able to turn a profit. One of the greatest obstacles facing business trying to stay viable in Second Life is the monthly fees associated with owning and operating a private, non-mainland region on that platform. Avination makes a very tempting platform on this basis alone: a mere $60 USD per month for a full region, as contrasted to Second Life’s $295 USD.
One of the first businesses to jump into Avination with both feet is Marc Montague’s JOY Estate is opening its doors with two sims in Avination, called “Joy” and “Alameda”. The sims recall a seaside village on the coast of the Mediterranean, with what founder Marcus Kretschmer (Marc Montague is his avatar name in Avination) describes as luxury amenities not found elsewhere. The Joy Solutions store is on the “Joy” sim and features prefabricated homes and low prim furniture. Their house music club is also there. It’s called ‘The Wave’, and it’s the first club of its kind in Avination.
It’s always interesting to see how new businesses start out and how they’re using their energies and resources, so we caught up with Mr. Kretschmer and talked to him about his new venture:
Krypton Radio: Tell us a little bit about who you are and what shaped your interest and involvement with online virtual worlds.
Marc Montague: In virtual worlds, I have chosen to use the name Marc Montague, as I really like the name Montague from the Shakespearean play ‘Romeo & Juliet’. In the physical world my name is Marcus Kretschmer, I am German born and raised, but spent the last 10 years in the City of London in the United Kingdom.
I came to virtual worlds during an evening show of ‘Channel 4 News’ whereby a report about Second Life ran. I signed up in ‘Second Life’ at the end of October 2006 to have as my very first experience being an endless freefall out of the sky and bumping into the ground in front of a club. I was very confused as nobody seemed to have a clue or interest in talking or helping me to understand what I should do next.
Between 2007 and 2008 I was primary involved in several projects, such as the islands for Bad Puppy.com – ‘CLC’ and Nokia and several mainland projects. I also contributed complete sim designs for several years for Remembering Our Friends – first as a renter, then later as a sim owner. I also owned in-world businesses like BDMM Design, which I feel contributed contributed strongly to the inworld economies, in part by actively supp0rting various media outlets such as Metaverse TV, Treet TV, and BOSL Magazine.
In 2009, I took my pure in-world business the first time officially off-world and created with a business partner a physical world based registered company called ‘V-Innovate Ltd.’
KR: Do you have a background in art and design? Game development? Programming?
Marc: I do not have a degree in art and design, game development or programming. In the late 80′s I studied architecture and got my degree in City Development. In the 90′s I studied economics and marketing nad have advanced degrees in that, public relations and human resources.
I was drawn to Second Life in 2006 partly because the platform gave me an outlet for my creativity with respect to architecture. During my scholastic career, you did everything on paper, not computers, so this was a very strong lure for me.
KR: What is it that ignites your imagination about virtual worlds, and why Avination specifically?
Marc: My own experience has shown me that you can only come to a full understanding of how beneficial a virtual world can be for problem solving and project visualization by getting hands-on experience and seeing the tools for yourself. I think if you can see it, you can understand it.
I have been in Second Life every day, since 2006, as I am a whole hearted believer that this kind of environment is a solution tool for multiple challenges that people or even human kind is facing. I see Second Life as a representation of a lot of great advances that will aid business, education, the arts, media and the entertainment industry. I don’t believe that Second Life alone will be the only tool usable, or Avination, or Reaction Grid, or even SpotOn3D will necessarily be the solution to these problems, but they do give us more tools for dealing with them..
I see all virtual worlds more as tools in a larger tool box and I use the correct tools for the job to achieve my desired outcome for my customers and myself. I am not only looking into the direction of OpenSIM based platform solutions, but also toward a move back to the web. Unity 3D, for example, is another prospective tool in my ever bigger growing tool box, as this industry is growing by the hour.
KR: When did you found Pixel Lighthouse?
Marc: I worked during the year 2010 alone as a single entrepreneur on Pixel Lighthouse and we incorporated Pixel Lighthouse Ltd. on the 1 February 2011. Pixel Lighthouse is founded by people that see this ever growing industry of virtual and augmented reality as a means to solve problems. Our challenge is to find solutions using finite human resources and capital and achieve the best possible outcome.
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