LEGO always has some special treats for attendees of the massive San Diego Comic-Con, and this year is no exception. LEGO unveiled a retro Superman set recreating the iconic 1938 Joe Shuster cover for Action Comics #1, the first appearance of Superman anywhere. The set includes a minifigure of Superman, a green automobile for him to hold aloft, and a diorama with wall to smack the car into. The only thing missing is the bewildered civilians. It’s a pretty good likeness of the cover art at that scale.

SupermanActionComics1-WebThe set is called “Action Comics #1 Superman™”, has an age range of 8-14, contains 145 pieces, and retails for $39.99. However, you can’t just walk up to the LEGO booth at SDCC and buy this bad boy, or any of the other exclusive sets. Reprinted below are the directions to purchasing this nifty item.

LEGO SDCC Retail Exclusives: Winning ticket required for purchase
You must first enter the drawing by picking up a ticket (see below) and then attendees go to the LEGO booth to redeem their ticket if they have a winning ticket and purchase the set at the LEGO booth. The LEGO booth will be located in Hall D, booth #2829.

Ticket Drawing Location: Pavilion Terrace (Upper level outside Sails Pavilion).
Attendees must first enter the main Convention Center entrance from the line at the front of the main building. Entry to the LEGO retail drawing at the Sails Pavilion will be from this line. Depending on the crowds, this line may start moving as early as 7:00 a.m. until supplies last.

Location includes multiple stairs. ADA attendees with mobility issues should go to the lobby B doors and use the glass elevators for access to the Sails Pavilion. They will be let up to the Sails Pavilion at the same time as the rest of the attendees.

  • Attendee badges only. One drawing per person, per day.
  • Handicapped participants are encouraged to utilize official SDCC placeholder.
  • Random drawing is for a chance to get a ticket to purchase at the LEGO Booth.
  • Sets will not be distributed at the Pavilion Terrace.
  • Must redeem ticket that day.

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