With the premiere of Rogue One: A Star Wars Story rapidly approaching, stars from the movie along with others from film, fashion, music, and sports, have banded together to help support UNICEF Kid Power. The partnership between Disney, Target, and Star Wars: Force for Change is bringing a new line of T-shirts based on the Rogue One story line, that will be available exclusively at U.S. Target locations starting on November 27th.
The movie’s theme is centred around a group of rebels – ordinary people – who chose to go into the realm of the extraordinary, becoming part of something much larger than themselves. The new Force 4 Fashion T-shirt designs come with designs meant to show the importance of standing up for what you believe in.
With every T-shirt that sells, $5 will be donated to the U.S. Fund for UNICEF, supporting the UNICEF Kid Power program. The Kid Power program allows kids to do physical activities and interactive challenges with the free UNICEF Kid Power smartphone app. For every activity they complete, they earn points which in turn provide food for malnourished children world-wide. The Kid Power website states that after joining the program: “the more you move, the more points you earn, the more lives you save.”
Riz Ahmed, June Ambrose, Steve Aoki, Camilla Belle, Gareth Edwards, Felicity Jones, Diego Luna, Olivia Munn, Kelly Slater, and Brittany Snow were involved in developing the Force for Fashion line, and have all supported many different causes throughout their careers. The release of the T-shirts comes just before “Giving Tuesday” on November 29th, when fans can share their own inspirational stories on social media with the hashtag #ForceForChange.
The UNICEF Kid Power program launched in 2014, and as of this writing has over 192,000 “team members”, earning almost 13 million points between them, and unlocking 5.2 million food packets! Star Wars: Force for Change partnered with UNICEF Kid Power in May of 2015, and they are still one of the presenting sponsors of this amazing program, along with Target.
About Disney Consumer Products and Interactive Media (DCPI)
DCPI is the business segment of The Walt Disney Company that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises four main lines of business: Licensing, Retail, Games and Apps, and Content. The combined segment is home to world-class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.
About Lucasfilm Ltd. (@StarWars)
Founded by visionary filmmaker George Lucas in 1971, Lucasfilm was acquired in December 2012 by The Walt Disney Company, a leading diversified international entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive.
About ‘Star Wars: Force for Change’
Star Wars: Force for Change, a charitable initiative from Lucasfilm and Disney, harnesses the strength of Star Wars to empower and improve the lives of children around the world. Born in 2014, it was inspired by Star Wars fans, and the countless hours they have dedicated to philanthropy over the past three decades. To date, over $12 million has been raised for charitable causes around the world on behalf of Star Wars: Force for Change, including $8M towards UNICEF’s programs to put children first. With a bright future ahead, and new Star Wars stories to be told, Force for Change aims to continue collaborating with causes and encouraging others to be forces for change in their own community.
About Rogue One: A Star Wars Story
From Lucasfilm comes the first of the Star Wars standalone films, Rogue One: A Star Wars Story, an all-new epic adventure. In a time of conflict, a group of unlikely heroes band together on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon of destruction. This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves.
Rogue One: A Star Wars Story is directed by Gareth Edwards and stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker. Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with John Knoll and Jason McGatlin serving as executive producers. “Rogue One: A Star Wars Story” opens in U.S. theaters on December 16, 2016.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,800 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals more than $4 million a week. For more information, visit their Pressroom. You can get a behind-the-scenes look at Target, or follow @TargetNews on Twitter.
The United Nations Children’s Fund (UNICEF) works in more than 190 countries and territories to put children first. UNICEF has helped save more children’s lives than any other humanitarian organization, by providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more. The U.S. Fund for UNICEF supports UNICEF’s work through fundraising, advocacy and education in the United States. Together, we are working toward the day when no children die from preventable causes and every child has a safe and healthy childhood. For more information, visit the UNICEF website. Find us on Twitter: @unicefusa; join us on Facebook: UNICEF-USA.
Disney Consumer Products and Interactive Media